MarTech Edge Interview with Steve Warren, Chief Executive Officer, Mapp

MarTech Edge

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Welcome, Steve; the tech marketplace is ever-evolving. What three key learnings did you pick up while leading Mapp as the CEO?

I’ve learned it’s essential to stay focused on the long-term vision and prioritize features with strong use cases and measurable improvements for marketers. At the technology level, this means enhancing customer experiences, decreasing friction in brand-consumer interactions, or reducing cost/effort to reach desired outcomes. Next, businesses should prioritize client KPIs above everything else-because when your efforts align with your customers’ goals, success follows. And finally, constant employee communication is critical, as it emphasizes the “why” behind what we do. This is highly valuable in our hybrid work environments and globally distributed teams.

Can you highlight how today’s CEOs need to be more adept at leveraging technology?

For all CEOs, embracing technology can improve operations, customer experiences, and decision-making. In addition, technology for CEOs is vital to quickly analyzing data and making strong decisions. Mapp uses a number of tools, including excellent analytics and dashboards, to measure company performance, customer behavior, and even anomalies that need to be addressed internally.

For CEOs to be successful, fostering a culture of digital transformation is crucial. This means being surrounded by the right talent and leveraging tech partnerships, particularly MACH-certified technology, to make informed decisions and drive innovation. With this approach, it empowers you to stay ahead, adapt to market changes, and achieve sustainable growth in the digital era.

We’d love to hear your observations on how CX is evolving by the day; how does Mapp ascertain to adapt to this constant change?

It will come as no surprise to hear that customer experience (CX) is constantly evolving, driven by data and innovation. At Mapp, we’re reflecting this by exploring new options available to customers. For instance, we have incorporated Artificial Intelligence (AI) into our solutions, allowing marketers to make complex decisions more efficiently. By automating certain processes with AI…

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Originally published at https://martechedge.com.

Welcome, Steve; the tech marketplace is ever-evolving. What three key learnings did you pick up while leading Mapp as the CEO?Can you highlight how today’s CEOs need to be more adept at leveraging technology?We’d love to hear your observations on how CX is evolving by the day; how does Mapp ascertain to adapt to this constant change?Head over to read the Full Interview